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Saturday, October 27, 2012

Format tweak

Effective this weekend, you will notice a tweak to the format. It's not because I was tired of country.

 

In the past few months, Tallahassee lost both its classic country and its oldies station. It had already lost smooth jazz and a softer oldies before that. We haven't had anything resembling adult standards in years.

 

I've decided to return to a format that was in effect at the very first radio station I ever worked for.

Some call it cross country. Others call it light or soft AC.

 

It's a format with four categories:

 

1.)   Gold-based Soft AC

2.)   Country and classic country

 3.)  Oldies

 4.)  Adult standards

 

This is. overall, a slightly softer format designed to appeal to adults aged 35 and up. It's a niche format and is not what I would consider a goldmine as far as commercial viability. But. it HAS worked on a commercial AM station, with an over 4 share in the market.

In my on-going quest to be THE hometown station for Tallahassee, I have decided to implement this format on the stream now, ahead of presenting it via the over the air FM, which is in the preparation stage.

Most people that have heard this format, LOVE it. It does lean heavily country, mpreso than most soft AC stations do. Keep in mind, it was developed in the late '70s, when stations had local program directors and live DJs. This format was broadcast then on vinyl records!

I've managed to locate about 95% of the music used back then, and have continued to build on it since that time.

If there's a song you think we should be playing, please feel free to let me know. We have no hidden corporate office in another state. The buck stops with me, and I value your feedback.

 

 

 

9:24 pm edt          Comments


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